The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Wall Street Journal Bestseller and #1 Amazon Sales Book!
...available NOW at Amazon.com!
- Don't spill your candy in the lobby.
- Money DOES grow on trees.
- People buy in spite of the hard sell, not because of it.
- Work smart, not hard.
Until now, these unique rules (and 45 more) were given out only to Sandler® clients in training and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training® CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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The Sandler Training System, and Wayne Dehn personally, has not only changed the way I think, it has transformed the way I spend my time. My pipeline is now full of "active" prospects, rather than chasing "never had a chance" leads."
Tom Metsa "VP & Director of Client Services" PROMOTIONS www.promotion1.com
_______________________________________________________ "Since starting with Sandler last September we began to see immediate results. Not only were we converting more appts to sales, we also noticed we had a lot more time since we weren't chasing for the sale. We truly feel that Wayne's sales system was the missing link within our business." Greg Demet, CEO
www.usreferrals.net
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"I have come to know Wayne Dehn as a great sales trainer. If you are considering a sales or management training program I highly recommend working with Wayne Dehn and with Sandler Training." - Dawn Lien Team Organize"
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"We have had our best two month ever. Wayne thanks for your part in our success." - Molly Madsen AB&K
